Can You Really Target Trouble Areas With “Spot-Reduction?”

By: Jeremy Hudson, CSCS

How many Saturday morning infomercials have you seen that claim their product will firm and tone a specific body part?  There must be a good enough reason for these companies to invest hundreds of thousands of dollars in a product that most people think is bogus.  Yes, they draw you in with all the flashing footage, amazing testimonials, and of course the cheap price with an even better guarantee.  There’s no question that people buy, but the big question is, does it work?  Can a single product actually firm and tone a specific area?  Is spot-reduction a myth or could it be a reality? 

Besides the infomercials, I can probably bet that no personal trainer has ever guaranteed to you that you’d lose fat specifically at your belly, thighs or arms.  With good reason, these trainers would never dare to be so certain, as they know spot-reduction is a myth.  Well, this is where the problem lye's.  Most personal trainers are taught that spot-reduction is a myth, an impossible venture with no evidence to support it.  Hopefully this lack of knowledge crisis will lessen with the latest and revolutionary research found and with the outstanding contributions of world renowned strength coach, Charles Poliquin.

Poliquin, a native of Ottawa, Ontario, now residing in Arizona, has conducted over 20 years of research evaluating specific body fat sites in relation to changes in dietary intake, supplement intake and fitness training regimes.  Poliquin’s findings are truly astounding compared to conventional weight loss methods and will literally transform the weight loss industry.  A system Poliquin calls, Biosignature Modulation, has been introduced to the entire health and wellness industry.  Personal trainers, doctors and experts in functional medicine have all been waiting to sit in on one of his mind altering seminars.

Over the past 4 years, I’ve had the opportunity to attend many of Poliquin’s seminars.  Here’s what the frenzy is all about.  Poliquin has been able to link specific fat sites on the body to specific hormones that influence the appearance and shape of our body’s.  In a nutshell here are the specific site locations and their hormone correlations. 

Chest & Upper Arm—Testosterone Hormone

Half-way point between arm-pit and hip—Thyroid Hormone

Upper Back & Love Handle—Insulin Hormone

Belly Button—Cortisol Hormone

Front & Back of Thigh—Estrogen Hormone

Knee & Calf—Growth Hormone

With a very simple skin-fold evaluation of these fat locations, one is able to easily determine the most problematic hormone and treat it, delivery favourable changes in body composition.  Treatment involves a combination of customized nutrition, supplementation, and exercise protocols.  After 4 years of incorporating Biosignature Modulation into my practice, I've had amazing success and my data confirms Poliquin’s findings.  Specific regions on the body were indeed targeted with specific alterations to diet and exercise.  Poliquin's findings are a head of the game; only recently have studies been published confirming three of his findings.  I’m sure it will only be a matter of time before the other sites are confirmed.  

So, yes, spot-reduction is a reality.  It’s just too bad that very few people know about it, but now you do.  Maybe the infomercial guys are getting their ideas from Poliquin, but don’t be so quick to purchase one of those products.  It’s just one product with one approach, you need the customized trio of nutrition, supplements and exercise to actually spot-reduce. 

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